As we adopt a wider definition of ecosystem, we see other players in the market: those we compete with for the resources and recipients in the ecosystem. Competition is great for a healthy ecosystem, and as Darwin said it is not the strongest or most intelligent that survives, but the most responsive. To be responsive, one needs to be fully aware of the threats to a business world in transition, but also see it as an unprecedented opportunity to rethink and redesign the existing structures and practices of the business model, the organisation, and the ways to deliver. Competitors can clearly be a threat, but also an opportunity.
We have seen companies quickly changing production lines or even building new ones practically overnight. This shows that organisations are capable of rapidly entering markets that are completely new to them. It also shows that competition can come from anywhere: from existing players in other markets to startups and open source projects.
Although we might be more focused on our own organisation, products and processes, the current market shake-up is clearly shifting customer needs and creates new spaces to fill. Identifying these spaces requires active scouting. We should remember that the competitive power of the future needs to be built today.