Prof. Dr. Alexander Brüggen, Professor of Management Accounting at Maastricht University’s School of Business and Economics, is used to working in a cross-disciplinary way and yet it is his hobby as a beekeeper, which provides the focus of this particular learning insight. In this video, Alexander describes how bees operate within a very strict role hierarchy and how their tasks are divided between the bee community within the hive. Alexander identifies one of the key successes of the beehive is how the bees have developed innovative methods of communication to distribute the information effectively across their 50,000-strong hive. Bees also employ their own control mechanism in the form of a guard bee, whose responsibilities include checking who is entering and who is leaving the hive, a kind of bee bouncer. This control mechanism and information distribution system keeps the beehive operating smoothly and it is the management of these systems, which, in the end is what keeps the hive alive.