Digitalise the Decision Making – WebTalk 6 of 8

The customer experience is key. Now, we are not just looking at the end result or feedback, but the whole customer journey in a much more holistic way. All of this data can be collected and used to scale up results in a more structured way to get the bigger picture of what is happening with the customer.

The use of data-driven decision-making, or ‘DDDM’ to give it a snappy acronym, is a huge growth area in both the B2B and the B2C sectors. Big data and digitalisation are hot topics and here, Martin Wetzels – Professor in Marketing and Supply Chain Research – talks to Damien Nunes – Design Thinker & Trainer at UMIO – about how all this data can and is being harnessed and the consequences this has for business and society, now and in the future. Will our jobs be automated in the near future, and if so, what can we do to future-proof companies and ourselves?

This episode is part of the larger WebTalk series called ‘Digitalise the Decision Making’. As a member of UMIO Prime, you can download our app to gain access to the whole series!

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